Welcome to the WriteHer Podcast, a series that brings two women together to share their thoughts about writing, public relations, journalism, and the issues important to working women today.
On this episode of the WriteHer Podcast, our hosts Cathi Douglas and Jillian Brander chat about women's empowerment, the challenges of navigating a writing career, and tips for new writers seeking employment.
Cathi Douglas is an owner of a firm providing public relations counseling and communications expertise to higher education, nonprofit, healthcare, and consumer clients.
Jillian Brander is a social media strategist and content creator. She has nine years of social media experience in areas such as higher education and philanthropy.
Everyone wanted to be an investigative reporter when I entered college as a journalism major right after the Watergate scandal. Inspired by the Pulitzer Prize-winning investigative reporting by Woodward & Bernstein at the Washington Post, competition for classes was fierce.
Let’s say you’ve determined that you want to hire a public relations consultant or firm to handle publicizing and promoting your business to the media, trade press, and key audience. You will discover that many large, medium, and small PR agencies operate in your region, as well as a good number of consultants who work independently to serve businesses in your industry. Once you identify the agency or individual with the right fit for your company, how do you and your public relations adviser work together to produce the best results?