Everyone wanted to be an investigative reporter when I entered college as a journalism major right after the Watergate scandal. Inspired by the Pulitzer Prize-winning investigative reporting by Woodward & Bernstein at the Washington Post, competition for classes was fierce.
Let’s say you’ve determined that you want to hire a public relations consultant or firm to handle publicizing and promoting your business to the media, trade press, and key audience. You will discover that many large, medium, and small PR agencies operate in your region, as well as a good number of consultants who work independently to serve businesses in your industry. Once you identify the agency or individual with the right fit for your company, how do you and your public relations adviser work together to produce the best results?